Tears of pride - A conversation with Doug Ready about the longing for purpose
Englische Fassung — exklusiv für das Online-Archiv OrganisationsEntwicklung Nr. 1 |2017 Interview | Schwerpunkt | Tears of pride | Douglas Ready, Heiko Roehl Tears of pride A conversation with Doug Ready about the longing for purpose In theory as well as organizational practice, the discussion on organizational purpose currently seems to be en vogue. For many years, Doug Ready has been at the forefront of research in this field. In our conversation, he gives insight into the relevance of the question of purpose referring to a range of practical examples. At the same time, he reveals why the issue is not the only ingredient for the long-term success of organizations. ZOE: The Academy of Management headlined its annual conference 2016 «Making Organizations Meaningful». It seems like organizational purpose is quite hip at the moment. Doug, you’ve been at the forefront of publishing in that field. Do you have an explanation of why the issue is peaking at the moment? Ready: I think if we step
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